Product Discovery

Turn your concept into a validated market-ready product with our comprehensive product discovery process, including user research and market analysis.

From Concept to Validated Product

Our product discovery service transforms your concept into a market-ready product. Our comprehensive process involves thorough research, concept validation, and roadmap development to minimize risks and ensure a successful launch.

User and Market Research - Product Discovery

User and Market Research

Gain insights into your target market and customer needs through qualitative and quantitative research.

Product Concept Validation - Product Discovery

Product Concept Validation

Test product ideas to ensure they align with customer expectations and market demands.

Product Roadmap Development - Product Discovery

Product Roadmap Development

Create a clear roadmap with prioritized features, timelines, and dependencies.

Solution Scope Definition - Product Discovery

Solution Scope Definition

Define the technical and user requirements for the project to ensure feasibility and success.

Solve The Common Challenges of Digital Product Development

New products have a high chance of success and failure. A product discovery phase is recommended whenever you’re facing the following challenges:

Missing Customer Knowledge - Product Discovery

Missing Customer Knowledge

The best products serve a particular audience segment and solve a specific problem. Our team performs user and market research to frame the main product hypotheses and define the solution scope.

Unfamiliar Market Landscape - Product Discovery

Unfamiliar Market Landscape

Determine the optimal product-market fit for your idea with our analysis of the key competitors, major trends, and new revenue opportunities. Rely on data-backed insights to evaluate the opportunity size and scope.

Incomplete Product Roadmap - Product Discovery

Incomplete Product Roadmap

We help you shape your product vision into a set of features you need to build and a business model you need to create to attract the target audience and meet business objectives. Plus, suggest the best technologies to use.

Balancing technical feasibility and user needs - Product Discovery

Balancing technical feasibility and user needs

Moonshot ideas may sound promising, but they may be almost impossible to deliver. Our team can help you identify critical constraints and suggest viable solutions to complex technical and user requirements.

Turn Your Business Idea Into a Market-Ready Product

What You Gain with a Dedicated Software Development Team

Comprehensive market, competition, and user research; product-market-fit validation

Set of user personas, based on user interviews, quantitative and qualitative research

Prioritized list of product features and user stories, based on audience research

User journey maps, wireframes, and interactive prototype for idea validation

Product hypotheses validation through user testing and data analysis

Guided product ideation sessions with your team and project stakeholders

Data-backed advice on product strategy, roadmap, and pricing

Definition of project scope, timeline, and budget for the discovery phase

Regular status updates and ongoing reporting on our progress

Proactive assistance with any challenges or blockers your teams encounter at this stage

Our Process

1

Project initiation

Together, we identify your project goals and business objectives, plus formalize a list of requirements. Product discovery is a collaborative process, so we’d need to get in touch with the key stakeholders and establish communication channels.

2

Information gathering

We will request you to share initial project information such as your business goals, key value proposition, user research, technological preferences, and known constraints to understand the broader context of your software product.

3

User and market research

Our team schedules extra interviews to get stakeholder feedback and conducts independent market, user, and competition research to develop product assumptions and hypotheses for validation.

4

Solution design

Based on the collected data, our solution architects design the reference system architecture; propose the optimal technology stack, user interface design, and functional specifications. You will receive structural blueprints of how your product will be implemented.

5

Prototyping (optional)

To validate specific assumptions, we can first develop an interactive prototype or proof-of-concept solution such as a minimum viable product (MVP) or a limited-scope demo to collect further feedback.

6

Project roadmap and product backlog

We’ll prepare a product roadmap and suggested development timeline, based on your budget. We proactively inform you of the risks and possible blockers, which you should address at your end prior to project kick-off.

Check 8allocate in Action

See how our clients have transformed their businesses with our technology solutions. Learn about the impact we’ve made and the success stories we’ve helped create.

Case Studies: What We’ve Helped Our Clients Build

AI Risk Assessment Platform for Enterprise Security Teams main - Product Discovery
Client success story of building an AI risk assessment platform that automates security assessments and real-time risk visibility for large-scale operations.
AI Powered Document Processing main - Product Discovery
AI-powered document processing tackles the challenges of managing large volumes of complex documents by automating summarization, improving information retrieval, and reducing manual effort.
AI Driven Smart Tutor Assistant main - Product Discovery
An AI Smart Tutor Assistant helped GoIT automate repetitive tasks like student queries and homework checks, saving instructors time while enhancing learning experiences and assessment accuracy.

Happy Clients around the World

Check what our clients think of our services and what impact our efforts have on their business.

Explore Insights in Our Blog

Dive into our blog for a wealth of insights on product discovery and beyond. Discover industry trends, best practices, and expert advice. Stay informed with our latest posts to find out how technology and business strategies are evolving.

Turn Your Business Idea Into a ‘Market-Ready’ Product

Get all set for bringing a new viable product to the market.

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