Product Discovery
Turn your concept into a validated market-ready product with our comprehensive product discovery process, including user research and market analysis.
From Concept to Validated Product
Our product discovery service transforms your concept into a market-ready product. Our comprehensive process involves thorough research, concept validation, and roadmap development to minimize risks and ensure a successful launch.
User and Market Research
Gain insights into your target market and customer needs through qualitative and quantitative research.
Product Concept Validation
Test product ideas to ensure they align with customer expectations and market demands.
Product Roadmap Development
Create a clear roadmap with prioritized features, timelines, and dependencies.
Solution Scope Definition
Define the technical and user requirements for the project to ensure feasibility and success.
Solve The Common Challenges of Digital Product Development
New products have a high chance of success and failure. A product discovery phase is recommended whenever you’re facing the following challenges:
Missing Customer Knowledge
The best products serve a particular audience segment and solve a specific problem. Our team performs user and market research to frame the main product hypotheses and define the solution scope.
Unfamiliar Market Landscape
Determine the optimal product-market fit for your idea with our analysis of the key competitors, major trends, and new revenue opportunities. Rely on data-backed insights to evaluate the opportunity size and scope.
Incomplete Product Roadmap
We help you shape your product vision into a set of features you need to build and a business model you need to create to attract the target audience and meet business objectives. Plus, suggest the best technologies to use.
Balancing technical feasibility and user needs
Moonshot ideas may sound promising, but they may be almost impossible to deliver. Our team can help you identify critical constraints and suggest viable solutions to complex technical and user requirements.
Turn Your Business Idea Into a Market-Ready Product
What You Gain with a Dedicated Software Development Team
Comprehensive market, competition, and user research; product-market-fit validation
Set of user personas, based on user interviews, quantitative and qualitative research
Prioritized list of product features and user stories, based on audience research
User journey maps, wireframes, and interactive prototype for idea validation
Product hypotheses validation through user testing and data analysis
Guided product ideation sessions with your team and project stakeholders
Data-backed advice on product strategy, roadmap, and pricing
Definition of project scope, timeline, and budget for the discovery phase
Regular status updates and ongoing reporting on our progress
Proactive assistance with any challenges or blockers your teams encounter at this stage
Our Process
1
Project initiation
Together, we identify your project goals and business objectives, plus formalize a list of requirements. Product discovery is a collaborative process, so we’d need to get in touch with the key stakeholders and establish communication channels.
2
Information gathering
We will request you to share initial project information such as your business goals, key value proposition, user research, technological preferences, and known constraints to understand the broader context of your software product.
3
User and market research
Our team schedules extra interviews to get stakeholder feedback and conducts independent market, user, and competition research to develop product assumptions and hypotheses for validation.
4
Solution design
Based on the collected data, our solution architects design the reference system architecture; propose the optimal technology stack, user interface design, and functional specifications. You will receive structural blueprints of how your product will be implemented.
5
Prototyping (optional)
To validate specific assumptions, we can first develop an interactive prototype or proof-of-concept solution such as a minimum viable product (MVP) or a limited-scope demo to collect further feedback.
6
Project roadmap and product backlog
We’ll prepare a product roadmap and suggested development timeline, based on your budget. We proactively inform you of the risks and possible blockers, which you should address at your end prior to project kick-off.
Check 8allocate in Action
See how our clients have transformed their businesses with our technology solutions. Learn about the impact we’ve made and the success stories we’ve helped create.
Case Studies: What We’ve Helped Our Clients Build
Happy Clients around the World
Check what our clients think of our services and what impact our efforts have on their business.

‘8allocate is always willing to go the extra mile, no matter what the project is. Timely and reliable, 8allocate has successfully completed various projects. Their responsive team goes above and beyond to deliver solutions tailored to fit the engagement. Their dedication and expertise have led to a successful ongoing partnership’.
CEO, Marketing Firm

‘The team was excellent throughout the project, finding professional, dedicated resources and managing the entire hiring process. They were focused and found ideal candidates quickly, resulting in an 80% hiring rate, while thinking of long-term aspects of the project’.
External Consultant, Skycoin

‘8allocate. are well-organized and knowledgeable about their industry. The additions to the development side have proved beneficial to the product-building process. The 8allocate. team has increased overall productivity and improved the quality of the deliverables’.
Technical Director, Rainkine Thomson Ltd.

‘8allocate. was the right company to build our app. The development of the mobile app was a success. 8allocate. performed extremely well. Their team was responsive, communicative, and stayed on track during the engagement’.
Co-Founder, Digitaika
Explore Insights in Our Blog
Dive into our blog for a wealth of insights on product discovery and beyond. Discover industry trends, best practices, and expert advice. Stay informed with our latest posts to find out how technology and business strategies are evolving.
Turn Your Business Idea Into a ‘Market-Ready’ Product
Get all set for bringing a new viable product to the market.


