Automated Ad Placement Management Solution
Technology and Tools:
OnwardClick is a US-based online advertising network that connects advertisers to the exact audience they want to reach, when users are most engaged.
The company was looking to outsource the development of a Web application for automated analysis of Publisher and Advertiser activities and semi-automated optimization of Ad campaigns to achieve the best possible CPI & CPC and minimize chargebacks.
We assembled the Client’s managed project team in our Kyiv-based ODC. It took us 400 hours to build and deliver a Web-based app for the Client.
The app we delivered has the following functional features:
– Real time analytics of Publisher and Advertiser data from each campaign;
– Hourly alerts in case of potentially risky events such as sudden drop in coverage or high percentage of suspicious traffic;
– Configurable rule-based traffic optimization;
– Convenient visual analytics providing useful insights into each campaign’s activities and multi user access with role management.