Our Work

Automated Ad Placement Management Solution

Solution:Managed Project
Business Domain: Adtech
Technology and Tools:

Technology and Tools:

PHP, AngularJS

THE SITUATION
OnwardClick is a US-based online advertising network that connects advertisers to the exact audience they want to reach, when users are most engaged.

THE SOLUTION
The company was looking to outsource the development of a Web application for automated analysis of Publisher and Advertiser activities and semi-automated optimization of Ad campaigns to achieve the best possible CPI & CPC and minimize chargebacks.

We assembled the Client’s managed project team in our Kyiv-based ODC. It took us 400 hours to build and deliver a Web-based app for the Client.

THE RESULT
The app we delivered has the following functional features:

– Real time analytics of Publisher and Advertiser data from each campaign;
– Hourly alerts in case of potentially risky events such as sudden drop in coverage or high percentage of suspicious traffic;
– Configurable rule-based traffic optimization;
– Convenient visual analytics providing useful insights into each campaign’s activities and multi user access with role management.

PHP programmers for hire