OnwardClick is an online advertising network that connects advertisers to the exact audience they want to reach when users are most engaged. They call it ‘the right person, on the right device, at the right time, with the right content’.
The company outsourced the development of a robust Web application for automated analysis of Publisher and Advertiser activities and semi-automated optimization of Ad campaigns to achieve the best possible CPI & CPC and minimize chargebacks.
It took us 400 hours to build and deliver the required solution according to the client’s specification.
The application performs the following tasks: